Bettr
A company that developed social media management tools and ran large scale social marketing campaigns for brands.
MY ROLE
Founder
TIMELINE
2014 - 2020
Platforms
1 Million+ Users
Platforms
Mobile & Web
Bettr: My Founder Story
As a co-founder of Bettr in 2015, my journey was not just about creating a company but about innovating in the social media space. Bettr stood at the intersection of SaaS product development and strategic social media campaigning, offering a unique blend of technology and marketing services.
App/website
Our flagship product at Bettr, an app designed for social media management, reflected our commitment to streamlining the social media experience. It was equipped with advanced features like post scheduling, detailed analytics, and photo editing, all tailored to meet the evolving needs of modern social media users. The app's impact was evident in its reach and usage, with over 1 Million users and more than 1 Billion scheduled posts, marking significant milestones in our journey.
Marketing SErvices
At Bettr, we harnessed our SaaS platform to orchestrate large-scale social media creator marketing campaigns. By synergizing our app’s user base with businesses, we forged a dynamic ecosystem where our technological expertise was seamlessly integrated with nuanced marketing strategies. This approach proved particularly effective with high-profile clients such as Uber, Disney, and Marvel, demonstrating our ability to tailor campaigns that maximized the impact of our in-house technology in the realm of social media marketing.
My Role as founder
As a founder of Bettr, I navigated the everyday challenges and rewards of running a tech company. My days were filled with setting strategies, managing operations, and guiding our team towards growth. A key part of my role was overseeing product development and design, where I focused on creating solutions that were practical and user-friendly. In this journey, I learned a great deal, not just about technology and design, but also about resilience and the value of teamwork in the ever-evolving tech landscape.
Reflection
Reflecting on my journey with Bettr, it was far more than just steering a company in the dynamic world of social media. It was a period of profound personal and professional evolution. As a founder, I was constantly navigating uncharted waters, which honed my strategic thinking and resilience. Each decision, success, and setback was a step in my growth, not just as a business leader but as an individual who thrived on challenges.
This experience also deepened my understanding and appreciation of product design. It allowed me to see firsthand how design can be a powerful tool in solving real-world problems, connecting with users, and driving business success. The blend of creativity, empathy, and technical knowledge I developed at Bettr has been invaluable in shaping my approach to design.
As I look back, I see a journey marked with friends who became brothers, continuous learning, adaptation, and an unwavering commitment to creating meaningful impacts through design and innovation. My tenure at Bettr was more than a professional endeavor; it was a transformative phase that shaped me into the person, leader, and designer I am today.
This experience also deepened my understanding and appreciation of product design. It allowed me to see firsthand how design can be a powerful tool in solving real-world problems, connecting with users, and driving business success. The blend of creativity, empathy, and technical knowledge I developed at Bettr has been invaluable in shaping my approach to design.
As I look back, I see a journey marked with friends who became brothers, continuous learning, adaptation, and an unwavering commitment to creating meaningful impacts through design and innovation. My tenure at Bettr was more than a professional endeavor; it was a transformative phase that shaped me into the person, leader, and designer I am today.
