Bright Trip the video platform that helps you travel smarter
Company
My Role
Platform
As Head of Product, my mission encompassed a full-scale redesign, strategic overhaul, and re-launch of Bright Trip's product. This initiative aimed to align the product with our business objectives while revamping the user experience. Parallel to this comprehensive product transformation, I led the development of analytics infrastructure and dashboards.
Bright Trip is a video platform aimed at enriching travel experiences through smart, engaging videos. They collaborate with youtube creators to share travel knowledge, boasting a $1M Run Rate, 4M+ YouTube video views, and 50+ Creator partnerships.
Traveling can be challenging with many unknowns. While social media inspires people to travel, figuring out the logistics and making the most of the travel experience can be daunting.
Over the course of my time at Bright Trip, several significant achievements were made:
Product Overhaul: Working closely with the founders, we undertook a recalibration of the product's direction. This was informed by extensive user/market research to develop a new brand identity & product road map.
Comprehensive Redesign & Re-Launch: Executed a total site revamp. The relaunch spotlighted the refreshed brand identity and enhanced functionality, marking a pivotal evolution in Bright Trip’s product cyle.
Created Design System: Establishing a streamlined design process and ensured brand consistency across the user interface. This foundational work allowed for rapid creation of new features and updates.
Implemented Analytics Infrastructure: defining KPIs & developing comprehensive dashboards on Google Analytics & Mixpanel. Fostering data-driven approach to product & kept all our team aligned with objectives and progress.
My first two-months focused collaboration with the founders, we first established setting the product direction & roadmap, and then moved to redefining the course-taking page as our starting point. This collaboration led to the first iteration of a new design system, setting the stage for a cohesive and enhanced user experience across the platform.
In my capacity as Head of Product at Bright Trip, I played a crucial role in steering our product strategy and execution. My responsibility was to align our product roadmap with our overarching business objectives, focusing on delivering value to our users while achieving our growth targets. Developing and maintaining a comprehensive design system was central to my role, ensuring consistency and scalability in our product's interface and user experience.
Leading user research initiatives allowed us to gain deep insights into our users' needs and preferences, directly informing our design and development decisions. Managing the development team, I focused on setting clear priorities, facilitating effective collaboration, and ensuring that our product development processes were efficient and aligned with our strategic goals.
Collaborating with the marketing and sales teams was also a key aspect of my role. Together, we worked to ensure that our product design and features resonated with our target audience, supported our marketing strategies, and drove user acquisition, engagement, and retention. This multi-disciplinary approach was instrumental in creating a product that not only met market needs but also contributed significantly to our business success.
Championed the entire product development lifecycle, focusing on translating user insights into functional, engaging digital experiences, while ensuring each phase met high standards of quality and innovation.
Crafted and maintained a comprehensive design system, ensuring consistency across all user interfaces, facilitating smoother collaboration among teams, and enabling quicker, more efficient design updates.
Developed a strategic product roadmap, identifying key milestones and deliverables, prioritizing features based on user research and business objectives, and adjusting plans dynamically in response to feedback and market trends.
Fostered strong, collaborative relationships with marketing and sales departments, integrating user-centric design principles with business strategies to drive product adoption, enhance user satisfaction, and support business growth objectives.
Explore our redesigned Home, Course Store, and Travel Guides pages, each a testament to our new design system. These examples embody our enhanced navigation and content presentation, illustrating our leap towards a more engaging and user-friendly platform.
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