Hey, I'm James
a product builder with 10+ Years
of experience transforming Ideas
into succesful products through
DESIGN-FIRST APPROACH
& founder mentality.
My Journey
Bright Trip
Head of Product
- Led product vision and strategy, mapping out a journey of discovery for users
- Directed design to create immersive digital experiences that brought far-flung places to life
Bettr
Founder | Head of product
- Steered product vision from concept to market leader, enabling businesses to optimize their social media strategies
- Orchestrated large-scale marketing campaigns that reached billions through scheduling automation and advanced analytics
Wheeli
Product Manager
- Drove product discovery and management, always keeping our wheels turning towards user needs
- Refined the user experience to boost engagement and growth, making every ride a smooth journey


I have 10+ years of experience guiding products from concepts to successful launches in both B2B and B2C environments. My expertise lies in synthesizing design, data, and business strategy to create products that people love and use daily.
As a founder and product leader, I've honed the ability to bridge user-centric design with robust business objectives. I leverage data analysis to inform product development, balancing quantitative insights with creative intuition to uncover innovative solutions.
Whether crafting intuitive consumer interfaces or developing powerful business tools, my approach centers on creating impactful, data-driven products that push the boundaries of design and functionality.
My Skills
Crafting forward-thinking product visions that anticipate market trends and user needs. Expertise in translating future possibilities into tangible product roadmaps.
Designing intuitive user experiences with Figma, implementing scalable design systems, and ensuring product consistency across all touchpoints.
Applying holistic business acumen to create product growth strategies that encompass pricing, market positioning, and competitive advantage frameworks.
Leveraging SQL, Python, and A/B testing for data-driven decision making. Uncovering actionable insights that shape product direction and drive growth.
Aligning product features with market needs and developing strategies that resonate. Expertise in positioning products for success and driving user acquisition.